Camila Massu

Camila is a Creative Director and Strategist with 14 years experience building brand identities and helping companies grow.

Born in Chile, bred in England, currently working at Amazon.

Selected works
2012-2024

Strategic Account Services

Defining the value proposition for Amazon’s Strategic Account Services; Amazon’s largest seller consultancy programme.

Open to Better

Crafting Coca-Cola's strategy for a cutting-edge digital platform, exploring fresh avenues to engage with consumers and push the boundaries of the personalised drinking experience.

Embrace Equity

Leading the marketing efforts for International Women’s Day 2023 at Amazon.

Packageless on-the-go

Envisioning the future of the Coca-Cola drinking experience: package-free and convenient for on-the-go moments. Developing a new dispensing machine for direct consumer trials and learning.

What i do

Web Design

Branding

Content Production

Website Development

Brand Strategy

Creative Management

The Ski Week

Crafting the brand strategy, content production and creation of all marketing campaigns for The Ski Week, the leading ski event for young professionals.

Packageless on-the-go

Envisioning the future of the Coca-Cola's drinking experience: package-free and convenient for on-the-go moments. Developing a new dispensing machine for direct consumer trials and learning.

Getty Images

Uncovering the latest visual trends and bringing them to life through impactful imagery.

The Yacht Week

Leading the strategy, production and creation of all marketing campaigns for The Yacht Week; the leading flotilla sailing company.

WHO I’VE WORKED WITH

The Ski Week

Crafting the brand strategy, content production and creation of all marketing campaigns for The Ski Week, the leading ski event for young professionals.

The McLain Foundation

Family foundation logotype and brand identity, built to last.

J&C

Wedding branding for a celebration of love in Mallorca.