The Ski Week
The Ski Week
World, meet the first Ski festival
After the success of The Yacht Week, the natural step was to hit the slopes. I was part of the creation and development of its little brother: The Ski Week, leading the Creative Direction and content production for the company from 2014-2018.
Our aim when creating content was to revolve around 3 central themes. Our people: you are now part of the family. The quality of our event production: not your average après-ski and lastly, The act of experiencing a first: have you ever done yoga at the top of a mountain? Pond-skimmed across a lake with skis on? slept in an igloo?
I built a content strategy that centered around one hero film per event and with that a series of shorter form videos to inspire our community, build brand awareness and drive people to book their next event.
From 2014 to 2017 we grew from one launch event in Austria with 400 people to +3000 guests across 6 different ski resorts globally. I supported in scouting and developing new events in Japan and Chile and hired all filmmakers and photographers for our events during this time.
